Berlin — 30 June 2026
Loewe Launches Loewe Systems GmbH: A New Chapter in Integrated Luxury Audio
Luxury German technology brand Loewe launches a new Berlin-based company dedicated to developing integrated audio and audiovisual systems for automotive, residential, marine, and luxury mobility projects.
Loewe, the German luxury technology brand, today announced the launch of Loewe Systems GmbH, a new Berlin-based company focused on developing fully integrated high-end audio and audiovisual solutions for automotive manufacturers, luxury residences, superyachts, recreational vehicles, and other premium mobility applications.
The launch marks a strategic expansion beyond consumer electronics, positioning Loewe as a premium engineering and technology partner for brands seeking bespoke acoustic and visual environments. Building on more than a century of innovation and design excellence, Loewe Systems combines advanced audio engineering, system integration, and luxury craftsmanship to create immersive solutions tailored to each project.
The move follows Loewe Technology's acquisition of French acoustics specialist Cabasse in April 2026, significantly strengthening the group's capabilities in premium loudspeaker technologies, acoustics, and audiovisual engineering.
Loewe Systems is led by a senior team with decades of combined experience delivering benchmark projects across luxury automotive, residential, and high-performance audio sectors. Alexander Meisen joins as Managing Director, Ajan Hannemann as Director Acoustics, and Robert Schletze as Director Automotive.
“Exceptional sound should not be confined to a single environment. Whether at home, on the road, at sea, or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life.” Alexander Meisen — Managing Director, Loewe Systems GmbH
Rather than supplying individual components, Loewe Systems develops complete audiovisual ecosystems, encompassing acoustic architecture, loudspeaker integration, DSP calibration, user interfaces, display technologies, and projection systems.
“The market increasingly demands holistic solutions rather than standalone products. With the creation of Loewe Systems and the addition of Cabasse to our group, we now have the expertise, technology, and engineering capabilities to deliver fully integrated premium environments at the highest level.” Aslan Khabliev — CEO, Loewe Technology GmbH
Global football icon Kylian Mbappé joins as both shareholder and global brand ambassador, further strengthening his long-term relationship with the Loewe Group and supporting the company's international growth ambitions.
While Loewe Technology continues to drive the group's consumer-facing business, Loewe Systems will focus exclusively on B2B partnerships, delivering bespoke solutions to automotive OEMs, luxury property developers, hospitality groups, yacht builders, and premium mobility brands worldwide.
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About Loewe Systems GmbH
Loewe Systems GmbH is an independent, Berlin-based company within the Loewe group, focused on integrated premium audio system solutions for automotive OEMs, luxury residential environments, superyachts, and recreational vehicles. Operating under the Loewe brand, the company develops and licenses scalable system and IP platforms, with a strategic focus on curated automotive partnerships and bespoke installations. www.loewe-systems.com
About Loewe Technology GmbH
Founded in 1923 and a pioneer of electronic television in 1931, Loewe Technology GmbH represents over a century of German engineering excellence. With approximately 200 employees and an international distribution network spanning more than 50 countries, Loewe markets premium television and audio products that combine cutting-edge technology with award-winning design. The company's acquisition of Cabasse in April 2026 marks a defining step in its evolution as a global luxury electronics group. www.loewe.tv
Media Contact
Little Red Rooster — loewe@littleredrooster.co.uk